SEO (Search Engine Optimisation) is the practice of improving a websites visibility by attracting more organic (non-paid) traffic from search engines like Google. It is performed by helping search engines understand and rank your content higher through structured and optimised content.
SEO is important because it drives consistent traffic to a website without paying for ads, it increases your rankings by building trust and authority for your brand. A good seo strategy is long term and focuses on creating helpful, relevant content for websites that leads to organic traffic that converts well.
SEO isn't just about higher search rankings, it's about sustainable growth that compounds over time. Unlike paid advertising that stops delivering results the moment your budget runs out, a well optimised website continues attracting qualified leads month after month, year after year.
The businesses that invest in SEO gain a competitive advantage. When your website consistently appears on the first page of Google for terms your customers are searching for, you establish authority and credibility in your industry. In this digital era, if your not showing up on the first page of search results then your business is basically invisible to your customers.
We run a comprehensive audit on your website to understand its current performance and structure. So that we can get a clear understanding of what we’re going to be working with and where we can deliver improvements.
We identify the primary and secondary keywords your customers are using to find businesses like yours, and analyse their search volume, competition and intent.
During this stage we make use of the keyword research & analysis to make optimisations to your website like writing SEO relevant content and targeted embedding of keywords in relevant sections.
We will setup Google Search Console for your website. This allows us to index your site faster, track keyword performance and rankings while identifying errors.
We perform an in-depth analysis of the competitors leading your industry in order to replicate their SEO wins for your business and identify any relevant content gaps.
Using our trusted link building strategy we will list your business in several Irish business directories and feature your business in guest posts on popular Irish business blogs.
Ensuring your website has fresh, relevant content is key to improving search engine rankings and engaging your target audience. We create new content and landing pages for your website on a regular basis to improve your organic traffic.
Our expert copywriting services ensure that the content we write for your website performs and keeps your audience engaged allowing your website to increase its conversion rate.
Every month we will consult you on your SEO campaign progress and discuss potential strategy adjustments based on real-time data. At the end of each quarter you will also receive a comprehensive report outlining your SEO performance.
The results from SEO can vary depending on the industry, keywords and competition. However, we typically see results within 3-6 months of starting an SEO campaign. For brand new websites you will typically see results a bit after 6 months.
