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Business Address:

136 Capel Street

Dublin, D01 T2C9

Business Email:

hello@luminstudio.io

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© 2025 Lumin Studio. All rights reserved.

Cookie PolicyPrivacy Policy

Privacy Policy

Effective Date: 31st August 2025

Last Updated: 15th September 2025

1. Introduction

Lumin Studio ("we," "us," or "our") is a web design agency based in Dublin, Ireland. We are committed to protecting your privacy and complying with the General Data Protection Regulation (GDPR) and all applicable Irish and European Union data protection laws.

This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or use our services.

Data Controller: Lumin Studio

Address: 136 Capel Street, Dublin, D01 T2C9

Email: hello@luminstudio.io

2. Information We Collect

2.1 Website Analytics and Cookies

When you visit our website, we collect certain information automatically through cookies and similar technologies to improve our website performance and understand user behavior:

  • Analytics Data: Page views, session duration, bounce rate, device information
  • Technical Data: Browser type, operating system, IP address (anonymized)
  • Cookie Data: Google Analytics cookies (_ga, _gid, etc.) for website optimization
  • Performance Data: Website loading times and user interaction patterns

For detailed information about the specific cookies we use, their purposes, and retention periods, please see our comprehensive Cookie Policy.

2.2 Appointment Booking

When you book an introductory call with us through our Google Calendar appointment scheduler (embedded as an iframe), the following information may be collected:

  • Contact Information: Name, email address, phone number
  • Appointment Details: Preferred date and time, meeting purpose
  • Additional Information: Any details you voluntarily provide in appointment booking forms

Important Note: The appointment booking system is provided by Google through their Calendar scheduling service. Google's privacy policy and data processing practices apply to information processed through their system. You can review Google's Privacy Policy at https://policies.google.com/privacy.

3. Legal Basis for Processing

Under GDPR Article 6, we process your personal data based on the following legal grounds:

  • Consent (Article 6(1)(a)): When you book an appointment, you provide explicit consent for us to process your contact information. For analytics and marketing cookies, we obtain your explicit consent through our cookie consent banner.
  • Legitimate Interests (Article 6(1)(f)): To respond to your business inquiries, provide our web design services, and for essential cookies required for website functionality and security.
  • Contract Performance (Article 6(1)(b)): To fulfill our contractual obligations when providing services

4. How We Use Your Information

We use the information collected solely for the following purposes:

  • Service Delivery: To schedule and conduct introductory calls
  • Communication: To respond to your inquiries and provide information about our services
  • Business Operations: To maintain records of client communications and potential projects
  • Website Analytics: To understand how visitors use our website and improve user experience through Google Analytics
  • Performance Optimization: To monitor and improve website loading times and functionality

We do not use your data for marketing purposes, automated decision-making, or profiling.

5. Data Sharing and Third Parties

5.1 Google Calendar Integration

When you book an appointment, your information is processed by Google through their Calendar scheduling service. Google acts as a data processor in this capacity. Google has implemented appropriate technical and organizational measures to ensure GDPR compliance.

5.2 Google Analytics

We use Google Analytics to understand how visitors interact with our website. Google processes this data as a data processor under our instructions. Google Analytics may collect:

  • Anonymized IP addresses
  • Page view data and user interactions
  • Device and browser information
  • Approximate geographic location (country/city level)

5.3 Website Hosting (Vercel)

Our website is hosted by Vercel Inc., which may process technical data necessary for website operation and performance optimization.

5.4 No Other Sharing

We do not sell, rent, or share your personal information with any other third parties except as required by law or with your explicit consent.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Secure data transmission protocols
  • Access controls and authentication procedures
  • Regular security assessments
  • Staff training on data protection principles

7. Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this policy:

  • Appointment Data: Retained for 2 years after the last contact to maintain business records
  • Inquiry Data: Retained for 1 year after initial contact unless a business relationship is established
  • Analytics Data: Google Analytics data is retained for 26 months, then automatically deleted
  • Cookie Data: Varies by cookie type - see our Cookie Policy for specific retention periods (ranging from session cookies to 2 years)

After the retention period expires, we will securely delete or anonymize your personal data.

8. Your Rights Under GDPR

As a data subject, you have the following rights regarding your personal data:

Right of Access (Article 15)

You can request a copy of the personal data we hold about you.

Right to Rectification (Article 16)

You can request correction of inaccurate or incomplete personal data.

Right to Erasure (Article 17)

You can request deletion of your personal data under certain circumstances.

Right to Restrict Processing (Article 18)

You can request that we limit how we process your personal data.

Right to Data Portability (Article 20)

You can request a copy of your data in a structured, machine-readable format.

Right to Object (Article 21)

You can object to processing based on legitimate interests.

Right to Withdraw Consent

You can withdraw your consent at any time where processing is based on consent.

To exercise any of these rights, please contact us using the details provided in Section 12.

9. Data Transfers

As we use Google's services (appointment scheduling and analytics), your data may be transferred to and processed in countries outside the European Economic Area (EEA), particularly the United States. Google has implemented appropriate safeguards to ensure adequate protection of your data during international transfers, including:

  • Standard Contractual Clauses (SCCs) approved by the European Commission
  • Google's Data Processing Amendment incorporating GDPR requirements
  • Technical and organizational measures to protect data in transit and at rest

You can find more information about Google's data transfer mechanisms at Google's Privacy Frameworks page.

10. Cookies and Website Analytics

We use cookies and similar technologies to improve your experience on our website and analyze website performance. Our use of cookies includes:

  • Essential Cookies: Required for website functionality and security
  • Analytics Cookies: Google Analytics for website optimization and user behavior analysis
  • Performance Cookies: To monitor and improve website speed and functionality
  • Google Tag Manager: To manage various tracking and marketing tags

You can manage your cookie preferences at any time through your browser settings. For detailed information about the specific cookies we use, their purposes, retention periods, and how to withdraw consent, please see our comprehensive Cookie Policy.

Cookie Consent

We obtain your explicit consent for analytics and marketing cookies through our cookie consent banner that appears when you first visit our website. Essential cookies are used based on legitimate interest for website functionality. You can withdraw your consent or change your preferences at any time by:

  • Clicking the cookie preferences button on our website (when available)
  • Adjusting your browser settings to block cookies
  • Using the Google Analytics opt-out browser add-on
  • Contacting us directly using the information provided below

11. Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you become aware that a child has provided us with personal information, please contact us immediately.

12. Contact Information

Data Protection Inquiries

For any questions about this Privacy Policy or to exercise your rights under GDPR:

Privacy Email: privacy@luminstudio.io

General Email: hello@luminstudio.io

Address: 136 Capel Street, Dublin, D01 T2C9

Jurisdiction: Ireland

Data Protection Authority

If you have concerns about how we handle your personal data, you have the right to lodge a complaint with the Irish Data Protection Commission:

Website: www.dataprotection.ie

Phone: (01) 765 01 00

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by:

  • Posting the updated policy on our website
  • Indicating the "Last Updated" date at the top of this policy
  • For significant changes, sending email notifications to registered users

Changes to our cookie practices will be reflected in both this Privacy Policy and our separate Cookie Policy.

14. Governing Law

This Privacy Policy is governed by Irish law and the General Data Protection Regulation (EU 2016/679). Any disputes arising from this policy will be subject to the exclusive jurisdiction of Irish courts.